Lead Employer Branding Strategist
Lead Employer Branding Strategist (Senior)
đź“Ť Gothenburg, Sweden
About the Opportunity
We are seeking an experienced and strategic Lead Employer Branding Strategist to drive and elevate employer brand initiatives on a global scale.
In this senior-level role, you will be responsible for developing and executing employer branding strategies that strengthen the organization's ability to attract, engage, and retain top talent worldwide. You will collaborate closely with stakeholders across multiple business functions, regions, and leadership levels to ensure employer branding efforts align with business priorities, talent strategies, and organizational goals.
This is an excellent opportunity for a seasoned employer branding professional who combines strategic thinking, market intelligence, talent insights, and communication expertise to build a compelling employer reputation and deliver measurable business impact.
Key Responsibilities
Develop and execute global employer branding strategies aligned with business and talent objectives.
Create and enhance Employer Value Propositions (EVP) that resonate with target talent segments.
Design and implement integrated employer branding campaigns across internal and external channels.
Lead employer branding initiatives from strategy through execution with a high degree of autonomy.
Partner with Talent Acquisition, HR, Marketing, Communications, and business leaders to align branding efforts with organizational priorities.
Build, influence, and maintain strong relationships with stakeholders across functions, business areas, and geographies.
Leverage market intelligence, talent insights, employee feedback, and employer brand analytics to inform decision-making.
Ensure consistency and effectiveness across all candidate and employee touchpoints.
Drive continuous improvement of employer branding programs through data-driven insights and best practices.
Act as a trusted advisor and subject matter expert in employer branding, talent attraction, and employer reputation.
Provide thought leadership and guidance to colleagues and stakeholders without direct people management responsibility.
Identify innovative approaches and emerging trends to strengthen talent attraction and employer brand positioning globally.
Navigate complex and ambiguous business challenges while delivering strategic outcomes.
Required Skills & Experience
Employer Branding & Talent Attraction
Employer Branding Strategy
Talent Attraction & Recruitment Marketing
Employer Value Proposition (EVP) Development
Talent Communication Strategy
Candidate Experience Optimization
Employee Experience Branding
Employer Reputation Management
Strategic & Business Skills
Strategic Planning & Execution
Business Alignment & Stakeholder Management
Global Program Leadership
Change Management
Project & Initiative Management
Cross-Functional Collaboration
Organizational Influence
Analytics & Market Intelligence
Employer Brand Analytics
Talent Market Intelligence
Workforce Insights
Data-Driven Decision Making
Talent Trends Analysis
Employee Feedback Analysis
Campaign Performance Measurement
Communication & Marketing
Brand Communication
Content Strategy
Digital Marketing Channels
Social Media Employer Branding
Internal Communications
External Talent Communications
Storytelling & Brand Messaging
Leadership & Consulting
Thought Leadership
Advisory & Consulting Skills
Coaching & Influencing Stakeholders
Relationship Building
Executive Communication
Strategic Problem Solving
Qualifications
8+ years of experience in Employer Branding, Talent Attraction, Recruitment Marketing, Talent Communications, HR Marketing, Corporate Communications, or related fields.
Demonstrated success developing and executing employer branding strategies in complex organizations.
Experience leading large-scale, cross-functional, and global initiatives.
Strong analytical mindset with the ability to translate data and insights into actionable strategies.
Proven ability to influence senior stakeholders and drive alignment across diverse teams.
Excellent written and verbal communication skills in English.
Experience working in international and matrix organizations is highly desirable.
Personal Attributes
Strategic thinker with strong business acumen.
Self-driven and highly accountable.
Collaborative and relationship-oriented.
Innovative and continuously improvement-focused.
Comfortable navigating ambiguity and complex organizational environments.
Strong influencing and communication skills.
Results-oriented with a passion for talent attraction and employer branding excellence.
Why Join?
Opportunity to shape and influence a global employer brand.
Work with international stakeholders across multiple regions and functions.
Lead strategic initiatives with visible business impact.
Collaborative, innovative, and forward-thinking environment.
High level of autonomy and ownership.
đź“© If you are passionate about building world-class employer brands and driving talent attraction strategies at a global scale, we would love to hear from you.
- Department
- IT & Engineering
- Locations
- Gothenburg , Sweden
About Aurora Engineering AB
Aurora Engineering AB is a Swedish engineering consultancy providing technical expertise and project support within the automotive and industrial sectors. We connect skilled engineers with innovative companies to deliver high-quality solutions in product development, design, testing, and digital engineering.